1/ What is Wabi Sabi? Wabi-sabi is a Japanese aesthetic and philosophical concept that celebrates imperfection, impermanence, and incompleteness. It draws inspiration from the principles of Zen Buddhism and finds beauty in simplicity, naturalness, and authenticity. 2/ Wabi Sabi in cosmetic field / Marketing inputs The wabi-sabi concept can be an excellent marketing theme for storytelling in the cosmetics industry because it aligns deeply with current trends and consumers' emo