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Bet on Wabi Sabi and VIMEA-BIOTECH for cosmetic marketing
1/ What is Wabi Sabi? Wabi-sabi is a Japanese aesthetic and philosophical concept that celebrates imperfection, impermanence, and incompleteness. It draws inspiration from the principles of Zen Buddhism and finds beauty in simplicity, naturalness, and authenticity. 2/ Wabi Sabi in cosmetic field / Marketing inputs The wabi-sabi concept can be an excellent marketing theme for storytelling in the cosmetics industry because it aligns deeply with current trends and consumers' emo


The Nagoya protocol
The Nagoya Protocol on Access to Genetic Resources and the Fair and Equitable Sharing of Benefits Arising from their Utilization to the...


EthnoBotany
Ethnobotany is the study of a region's plants and their practical uses through the traditional knowledge of a local culture and...


Up cycling
Upcycling is the opposite of downcycling, which is the other part of the recycling process. Downcycling involves converting materials and...


Conventional agriculture
Intensive agriculture, also known as intensive farming (as opposed to extensive farming), conventional, or industrial agriculture, is a...


Inspired by local traditional knowledges
Medicine in traditional China encompassed a range of sometimes competing health and healing practices, folk beliefs, literati theory and...


MÂY TRIBE by Vimea, the sustainable social association
MÂY TRIBE is a social association who was created under the impulse of the actors of VIMEA BIOTECH to complete their actions, to...


Technology
VIMEA propose green ethical sustainable industrial solutions. Our innovating extractions, Ultrasonic and Subcritical water are offering...


Sustainability
By his involvement in Respect of resources, human and nature. VIMEA follows Nagoya protocol, recycle waste products, and reduce carbon...


Quality
Our team from the Agronomist, Ethno-Botanist expert and our Biochemist are fully dedicated to ensure the quality process by traceability,...


Proximity
VIMEA has a global approach from his collaboration with his customers and his proximity to his local partners to offer the best win-win...
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